Solar Integrity
by
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To be completely honest, I must reveal that the experiences and knowledge I have gained, which has guided me throughout the content of this book, was founded with a significant amount of hardship. Were it left to only positive experiences within my journey of the solar industry, I do not believe this book would have materialized. It is ironic that an involvement of such a large amount of negative exposures is directly responsible for a book that has such positive potential. It is for this reason that I wish to openly acknowledge all those people and practices that I have struggled with tremendously. Although these many occurrences have had specific traumatic effects on me personally during certain timeframes, they have provided an overall enormous amount of purpose for the truths and awareness’s revealed in these pages. It does seem odd to me that an author would acknowledge the very things that have caused him so much anguish. Even so, I am doing just that. Because for me, the creation of this book greatly outweighs any short-term personal struggle.
The messages in this book are very important. In fact, I believe that the solar industry in the U.S. is on very thin ice. As I write this, it is mid-2014. Most of what I will expose and express to you in these pages will come as news you have not heard before. Some of you will believe every word. Others will agree with certain aspects and not wish to accept others. And there will also be those among you who will discount nearly all of this content. Your own level of acceptance or denial is completely up to you. I will say though that I have made up nothing. What is revealed within my personal stories is without exaggeration. If I am expressing opinion, I will openly disclose this.
I will also suggest that if you are currently involved in the solar industry, your individual exposures thus far have created your model of what this industry stands for and where it is potentially headed. The very same is true for me also. However, as we will come to realize, my personal exposures have been very diversified and unique. There is somewhat of a “perfect storm” prevalent in the current solar industry that is potentially very volatile in my opinion. Actually, I believe we are past a point of preventing damaging issues in our near future. It is my purpose to expose what I truly believe are the main threats to the popularity and acceptance of these products in an attempt to avoid a complete collapse. This may sound a bit extreme at this point in time, but I expect by the conclusion of this book you will at least have some questions toward the future of how the solar business in America will look in the next decade.
Please allow me to be perfectly clear; no one believes in the benefit of solar products more than I do. Likewise, few approach the promotion of these products like I do (at least not currently). There is an old saying: “Look to see which way the masses are going, then go in the opposite direction”. This may not be absolutely true in every case, but with regard to the current approach by most who sell and install solar products, I believe this is the best advice I could suggest.
Joe
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About the Book
It is mid-2014. As little as ten years ago the word “solar” was hardly spoken here in the U.S. Within just the last decade a very unique set of circumstances has pushed this virtually unknown industry into a position of popular interest. With such a rapid increase there are also growing pains. This book will take you through the transition of the solar industry from a time of “unknown” to “center stage”. Through the personal experiences of the author who has been directly involved as a business owner, educator, designer and installer for most of the past decade, you will get an inside look at the parts of this industry that the general public rarely knows. If you are contemplating a career in this industry and/or considering obtaining these products for your own usage, this book should be read before any final decisions are made.
You may be shocked to learn that the most popular methods also pose the largest potential of failure. Within these pages you will only find true stories. There will no doubt be areas in which you may be tempted to assume exaggerated or invented situations were created for the purpose of this book. The reality is that neither took place. This is a rare opportunity to read a book that is presented by someone who has had significant direct involvement in a relatively new industry and who is also an established author. The main purpose of this book is to inform and educate. Any entertainment value derived is simply a bonus.
“One thing is for sure when it comes to the stability of the solar industry in this country – it isn’t.”
About the Author
Joe Gwerder has been personally and directly involved in the solar industry for many years. As a business owner who encompasses a wide diversity of responsibilities such as designer, educator, installer, and author of many professional articles, his experience is very thorough. You will simply be shocked when you read about his exposure in the rapidly growing business of the solar industry in America.