Business Tools, Not Platitudes

About the Book

Lloyd Lim, who operated a small family business for more than ten years, knows that not everyone is a business genius.

But anyone—even first-time entreprenuers—can learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise.

In this business guidebook, you’ll get guidance on launching a business that fits your natural strengths. Learn how to:

• maintain a competitive advantage over time;

• observe the difference between upside risk and

downside risk;

• value customers giving you meaningful feedback; and

• develop a strategic plan to help you succeed.

Lim also touches on key concepts such as cultivating relationships, slashing costs prudently, and developing the right mindset. The appendix contains a series of staff training modules that any organization can adapt for its own use.

About the Author

The author has worked in government and business as a manager and a lawyer. For over a decade, he oversaw a small family business founded by his parents. He also has long experience in business law and finance and has helped to implement a number of government interventions in the market. He has a BA in English literature from Columbia University, a JD from UCLA, a MBA from the University of Hawaii at Manoa, and the CPCU designation. He has written four books: Reinventing Government: A Practitioner’s Guide, Basic Stuff That Everyone Should Know, Beyond Obamacare: Solving the Healthcare Cost Problem, and No More Stupidtry: Insights for the Modern World. He uses his trademark “Lloyd Lim Solutions” for pro bono and consulting initiatives. His long term strategic goal is to foster economic improvement through education, rightsizing government, business development and reduction of unnecessary friction. He lives in Honolulu, Hawaii, and enjoys playing the piano.