In the Black
Living the American Dream by Owning and Operating Your Own Small Business
by
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Small business ownership is a beast of its own. Even those with vast knowledge in business can find themselves stumbling at times to find their way on the path to success when it comes to running their own show.
In the Black details every aspect you will need to know to be successful in business. Throw away the fancy terms and enjoy a great read with real life examples in Steve Giroux’s journey of self-employment. Steve admittedly shares stories of personal failures in his businesses and how he overcame each and every one elevating him to higher levels of success.
In the Black is what entrepreneurship is all about. If you are serious about owning your own business or would like to bring your existing business to the next level, then this is the book for you. It’s a treasure chest of information that thousands of dollars and over 17 years in the trenches is being presented to you in book form. There is no reason to go it alone or “reinvent the wheel”. In the Black will change the way you think about and run your business…for the better.
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About the Book
Author Steve Giroux was introduced to entrepreneurship at age thirteen and went on to create and run two successful, small businesses. He will be the first to say that small business ownership is a beast of its own. Even those with vast knowledge in business can find themselves stumbling to find their way on the path to success when it comes to running their own show.
In the Black details every aspect that is key to being successful in business. Filled with real-life examples, this guide shares Giroux’s journey of self-employment and the failures and successes. He offers a host of advice and tips on a variety of topics including:
mentoring and networking;
goal setting and perseverance;
putting your time in;
creating a business plan;
understanding the business and sales life cycle;
marketing;
systematizing your business through outsourcing and automation;
providing customer service and retaining customers;
accounting and taxes;
building a solid team;
recession-proofing your business and your life;
continuing education in small business; and
winning.
In the Black presents a firsthand look at what entrepreneurship is all about, sharing a treasure chest of information gleaned from more than seventeen years in the industry. For those serious about owning their own business or bringing an existing company to the next level, this guide helps change the way you think about and run your business for the better.
About the Author
Steve Giroux earned a bachelor’s degree in accountancy from Bentley University in 1999 and is founder and owner of two small businesses. Giroux is a former world champion in karate and a 7th Degree Black Belt in Chun Kuk Do. He lives outside of Boston, Massachusetts, with his wife and three children.