In the summer of 1848 I was a buffalo hunter on the plains of the western United States, and had a very traumatic encounter when an old bull buffalo turned the tables and successfully hunted me.
I was then given the assignment to search, find and share the Secrets of Success in written format with my fellow man.
This simple sounding challenge proved quite the elusive undertaking. Successful people, by and large, cannot clearly explain their success; myths, clichés, ego and other factors interfere. But your reading of these words is proof that the mission was successfully completed even if at the eleventh hour. In the pages that follow success is demystified and simplified, my humble gift to you. Many are the contributors and specific credit is given when known.
To be a successful author the normal route is to first gain recognition through outstanding success and name recognition through your expertise in your profession or else through public notoriety, then publish. Then publish follow-up sequels, as many as the market will bear and sustain. I have already departed so there will be no sequels. What I have to offer is presented in one offering only. I am a firm believer that a self-help author should deliver the whole load in his first (and in this case, his only) trip.
Hopefully you can focus on the content within the book and let it stand on its own merits.
A celebrity spokesman may have no expertise to justify products he is hired to endorse and represent. What makes a movie star or a ball player, a competitive swimmer, or tennis player a qualified expert on purchasing automobiles or other products? Granted they are more interesting and entertaining than the stuffy PhD engineer from the lab. But that is high priced and questionable quality entertainment and advice.
The process is simple and easy to understand and apply, but not without effort or work. The dictionary is not the only place where success comes before work but effort is required. It is said that effort is not work unless there is something else you would rather be doing. This is why you will see ample reference to following your heart love. Success is simple, it just isn’t easy. Merely reading words will not suffice. You will be amazed at how simple it is and how easy it is to get started.
So without further ado, turn this page and let’s get started on your life altering journey. I will reconnect with you in the Epilogue at book’s end.
Why this book?
There are thousands of authors – past and present- who have authored a multitude of books, articles, seminars. Catchy titles and promises: Law of….; Secret of….; 7 Steps….; 14 Principles…; 25 Tips…; etc. Each purporting to be THE answer you are missing. The missing piece to the puzzle that you have been searching for, the catalyst that propels you into success orbit. Ranging in price from $5 to $50,000 and up.
Why is this book different? What claims are made? Promises offered?
Desmond Morris wrote in his book, The Naked Ape, that there are 193 species of ape on the planet , 192 of which are covered in fur. You and I are members of that 193rd species…the hairless ape….the naked ape… MAN. We are gregarious. We live in caves which we construct and group into sub divisions or apartment buildings. We eat in restaurants, drive- ins, burger palaces, and at home. We enjoy movies. We attend entertainment and sporting events in arenas and stadiums. We have Personal Electronic Devices that we consider necessities. We have iPhones, iPods, iPads,generic Smart Phones, electronic tablets, notebook computers, laptop computers, desk top computers; we have mainframe computers that are housed in giant warehouses or in complexes of warehouses that cover up to one hundred acres under roof. We are electronically networked throughout the world -wide internet and have instantaneous access to a dizzying array of information at our fingertips.
Our farm tractors are satellite and computer guided and plow furrows for thousands of yards to within mere inches or centimeters in accuracy while the farmer is encased in an air conditioned cab with his cup of coffee and hi-fi music of his choice.
Yet amid all this wonderment we have many who are feeling confused and frustrated that they are not achieving their potential rewards and satisfaction.
Untold thousands of books and audio/visual courses have been produced by as many authors, each proclaiming to have the “secret” ingredient that you have been missing, the “key” to unlocking your future success.
Many of these authors have produced sequels to further your quest. These published works and
seminars also range in price from $5 to in excess of $50,000. It is not the raw cost that is the controlling
factor, but the value received as obtained from the benefit to cost ratio.
The most challenging problem in the world today is the distribution problem, not the supply problem.
We have the brain power and the requisite materials, but they are not evenly distributed around the
globe. Scarcity is not a nature problem, but a man made situation. That is why you see starvation and
obesity occurring within proximity of each other. Abundance and lack, existing side by side. Why nation
fought nation over uneven distribution or access to resources. There is no world shortage, only unequal
or limited access.
Where problems occur, opportunity exists. Problem plus opportunity equals probletunity. Find your
opportunity by providing solutions to problems. Opportunity is basically limitless. The opportunity of a
lifetime occurs every-other-day for the person who is awake and aware.
This book is a simple, low key, easy to understand and easy to apply approach to assist you in your
journey and quest for more success in your life. There are no magic formulas to memorize- no
complicated steps to follow- no dramatic changes to implement. This is a simple process, similar to the
way you learned your native language and how to walk. You begin with almost effortless first steps. How
fast and how far you progress are purely personal and have nothing to do with anyone else on the face
of Planet Earth or beneath, if you are overlv concerned with miners!
This book is written for you and you alone! It is easy to read, easy to understand and almost effortless to
absorb and apply. I even typed the manuscript myself and I probably qualify as one of the world's
slowest typists, never having had a single minute of typing instruction. So you are free to read at
whatever speed you find comfortable and comprehensible ... or have someone else read aloud so you
This book was written in an unusual manner and fashion. There was no formal outline to follow, no
Table of Contents for guidance. It was written over an extended period with sessions at the computer
keyboard lasting at times in excess of nine hours, with no recall of what was typed until a copy was
printed for editing for grammar and spelling. I had been prompted by a heart-felt urging to act as a
channel for the ideas revealed by Gus through me to you.
I also have no formal religious training so I will not intrude on your religious beliefs. Rather, one hundred
sixty-odd years of Gus' personal experience and study are compressed and presented for your
consideration, 1848-2014, spanning from era of American bison to Nobel Winner Higgs' boson. From
BISON to BOSON.