Uncertainty Advantage

Leadership Lessons for Turning Risk Outside-In

by Gary S. Lynch



Book Details

Language : English
Publication Date : 1/12/2017

Format : Hardcover
Dimensions : 6x9
Page Count : 196
ISBN : 9781480839397
Format : E-Book
Dimensions : N/A
Page Count : 196
ISBN : 9781480839380

About the Book

Risk and uncertainty may sound scary, but today’s best business leaders are navigating both to gain strategic advantage over competitors—and you can, too.
This guide for business leaders examines risk and opportunity through the lens of some of the world’s most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more.
These visionaries looked beyond financial performance to see opportunities—and they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned.
Find out how they did it, and learn how to:
identify, define, and convert uncertainty into value;
become more opportunistic when facing uncertainty;
develop the skill to spot where advantages are likely to emerge; and
create an environment where managers and leaders complement each other.
Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.

About the Author

Gary S. Lynch is the founder and CEO of The Risk Project LLC, an advisory, intelligence and research firm.   Gary has worked with global manufacturing, financial services, life sciences, chemical, and technology companies around the world.  He held strategy and intelligence positions at Booz Allen Hamilton, Gartner Group, JPMorgan Chase, Prudential, and Marsh.  He has also held advisory positions with the World Economic Forum’s Global Risk Network, U.S. Department of Commerce’s Advisory Committee on Supply Chain Competitiveness, and currently serves as a Senior Research Fellow at the R.H. Smith School of Business, University of Maryland.