Selling Education and Educating Sales

Tying It All Together

by Brian L. Gross & Chuck Thokey



Book Details

Language : English
Publication Date : 8/26/2016

Format : Softcover
Dimensions : 5x8
Page Count : 122
ISBN : 9781480835146
Format : E-Book
Dimensions : N/A
Page Count : 122
ISBN : 9781480835153

About the Book

Whether you’re a teacher or sales professional, you will not achieve success unless you believe in yourself, the organization you work for, and the product you are selling.

The two professions are closely intertwined—as Jack Malcolm, sales trainer, rightly realized when he said, “Good salespeople do a lot of teaching, and good teachers do a lot of selling. Both professionals only succeed if their customers or pupils do—you can’t be a teacher unless someone learns, and you definitely can’t sell without someone buying.”

In this survival guide for teachers and sales professionals, the authors draw on proven techniques that allow you to be more dynamic while keeping others engaged, productive, and successful. Learn how to:

mentally prepare for the year to come;

overcome professional and political obstacles to success;

get to know your clients; and

work with peers and partners.

You’ll also learn how to keep subject matter relevant to students or prospects by encouraging group discussions and using interactive websites to drive your point home and make learning fun.

Get insights to succeed as a teacher and in sales with this survival guide that draws upon lessons from both fields.

About the Author

*Brian L. Gross is currently an elementary mathematics teacher in Dayton, Ohio. After graduating from Miami University in 1990 with a B.S. in Elementary Education, he acquired marketing, sales and banking positions with job descriptions ranging from customer service, collections, loan officer, branch liaison and sales manager. When the banking industry began its downward slide, he returned to the classroom and has been teaching for the past 11 years. Brian currently lives in Miamisburg, Ohio, with his wife and two daughters.

*Chuck Thokey has been managing and training top sales talent for over 10 years, and has been a top ranking sales professional himself. Chuck was diagnosed with a severe learning disability in Middle School, making his ability to understand math problems or reading a book very difficult. Having a drive to succeed against all odds, Chuck graduated high school and went on to be one of the youngest Functional Test Engineers in the aerospace industry. Chuck also speaks to area schools and colleges about climbing your way to success no matter what is holding you back. He has a wife and four children living in Kettering, Ohio. Please visit Chuck’s webpage at