Strategy and Resilience

Sustaining the Healthy Growth of Your Company Is Your Business

by Ramon Martinez



Book Details

Language : English
Publication Date : 9/27/2016

Format : E-Book
Dimensions : N/A
Page Count : 276
ISBN : 9781480836105
Format : Softcover
Dimensions : 6x9
Page Count : 276
ISBN : 9781480836099

About the Book

Strategy and resilience are common terms, but most researchers and authors have come up short in defining what they mean and how to achieve them.

Ramon Martinez, a retired lieutenant colonel with the U.S. Air Force, solves that problem with this business guidebook in which he:

• introduces the subjects of business strategy and resilience;

• dispels myths about strategy, corrects misconceptions, and clarifies what strategy and resilience means;

• shows how guiding principles, a vision, and a mission are instrumental to doing business in a complex and fast-paced world filled with change;

• shares ways to create a strong business strategy so companies can thrive even during tough times; and

• connects it all with a profound yet dynamic discussion on leadership.

Throughout the book, Martinez makes the case that business strategy and resilience work hand in hand. Business strategy helps you overcome obstacles to success, and resilience allows you to adapt to changes in order to sustain healthy growth over time.

This book is for everyone working in a company, for any person who runs or manages a business, for students studying business, and for anyone wishing to learn something new. Filled with collaborative exercises, anecdotes, clear definitions, illustrations, models, and examples from real life, the business strategy you develop using this book enables you to build a thriving business that lasts.

About the Author

Lieutenant Colonel Ramon Martinez, USAF (retired), is a senior consultant in business strategy, management insight, and public policy. He converges his unique professional experiences and insights to help companies sustain healthy growth and build resilience. A popular speaker, Ramon has served as keynote speaker for a Fortune 10 company.

Ramon has worked in the private sector as president of Advanzeon Solutions, Inc., a publicly held healthcare management company. He has also worked as vice president of Genetics and IVF Institute.

Colonel Martinez served a twenty-year military career in the regular component of the US Air Force. He climbed the ranks as a combat crew commander, test director and program manager of intercontinental ballistic missiles, as an assistant professor of philosophy at the US Air Force Academy, as a deputy secretary of the Inter-American Defense Board, as a US National Defense Fellow at the University of Miami, as Chief of Latin American Strategy of US Southern Command, and as an interim director of the US Southern Command Washington Field Office.

Ramon has served in various leadership positions in the nonprofit sector as well. He was president/CEO of Progreso Latino, Inc., the state of Rhode Island’s flagship Latino empowerment agency and largest bilingual, multicultural community-based organization. Ramon was assistant director of strategic planning at the South Florida Workforce Board. He also taught as an adjunct professor of philosophy at Miami-Dade Community College.

Ramon is recipient of the Hispanic American Chamber of Commerce of Rhode Island Community Leader of 2009, National Association for the Advancement of Colored People (NAACP) Providence Branch’s Thurgood Marshall Award of 2008, the NAACP’s highest award, 2008 Service Person of the Year Award of Sigma Nu Chapter Omega Psi Phi Fraternity, Inc., and the Providence Phoenix Newspaper Local Hero of 2008.

You can contact the author at