The Next CMO

A Guide to Operational Marketing Excellence

by Peter Mahoney, Scott Todaro & Dan Faulkner



Book Details

Language : English
Publication Date : 8/25/2020

Format : Softcover
Dimensions : 5.5x8.5
Page Count : 174
ISBN : 9781480894112
Format : Hardcover
Dimensions : 5.5x8.5
Page Count : 174
ISBN : 9781480894129
Format : E-Book
Dimensions : N/A
Page Count : 174
ISBN : 9781480894136

About the Book

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

About the Author

Peter Mahoney

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro

Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner

Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world’s first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor’s degree in Linguistics and a Masters in Marketing.