We Are All Retail
The Race to Improve the Retail Experience in a Post COVID World
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Every business, regardless of the primary industry, is directly or indirectly is in retail. To this degree, almost everyone is a buyer or seller, and hence, everyone is an “expert” in retail. Product manufacturers create products that are sold through retail, and service providers create portfolios that are sold through retail or some similar channel strategy. Sales and retail are really somewhat synonymous. Every business has a point of view on how their product or services should be sold. Add this to the fact that all of us are consumers; you can see that every business will have a point of view on the changing face of retail. Many reading this book for the first time might think that the statement that “retail is retail” is fundamentally a true statement; That may no longer be the case. One can make the case that, in one sense or another, all businesses have a retail part of their operation. As a result of all of the events, trends, and circumstances of the era, retail is adapting in ways to change identities and still be in the retail business at the same time.
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About the Book
Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: • How can businesses cater to different personas—user segments that define end users—to build a thriving operation? • What do buyers expect from sellers and vice versa? • How can we align information technology, consumer behavior, and trends into a single point of view? • How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that “retail is retail,” exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.