We Are All Retail

The Race to Improve the Retail Experience in a Post COVID World

by Bruce Michelson & Leif Olson



Book Details

Language : English
Publication Date : 11/29/2022

Format : Softcover
Dimensions : 6x9
Page Count : 180
ISBN : 9781665733946
Format : E-Book
Dimensions : N/A
Page Count : 180
ISBN : 9781665733953

About the Book

Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: • How can businesses cater to different personas—user segments that define end users—to build a thriving operation? • What do buyers expect from sellers and vice versa? • How can we align information technology, consumer behavior, and trends into a single point of view? • How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that “retail is retail,” exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.

About the Author