Dan Vivek Nathan has written several books on marketing research, branding products / services, and entrepreneurship education highlighting the importance of Artificial Intelligence (AI), Big data and Cloud computing. He has worked on many market / marketing research projects in the United Kingdom and in the United States specializing in the use of global market / marketing data to plan, implement and analyze marketing strategies. He holds an MBA as well as an Master's degree in marketing management from reputable universities in the United Kingdom. He is also a senior fellow (FCIM) of the world renowned The Chartered Institute of Marketing, in the United Kingdom. He has a website of his own: Startup-Hunt.com.
Author has worked on marketing research projects in the UK, and in the USA specializing in the use of market data to plan, implement and analyze market strategies. He has written books on ‘Entrepreneurship education’ underlying the importance of AI, Big data and Cloud computing in management; ‘GLOBAL Market/Marketing Research’ highlighting the importance of AI and social media; and ‘Know-how of branding products and services.’ Author received his MBA from Plymouth Business School in the UK and MSc in Marketing from University of South Wales (Glamorgan) in the UK. He is also a senior fellow of the Chartered Institute of Marketing in the UK. He is currently following a doctoral degree in one of the institutions in the European Union (EU).
Author has been previously working for a group of companies such as Chesebrough-Pond's, EMI, Neiman Marcus, Blue Cross Blue Shield, Sear Roebuck & Company and many other major retail companies.