Mastering Product Innovation

The Ultimate Guide for Successful Design

by Walter B. Herbst Foreword by Frank Bonifilia CEO The Edison Awards



Book Details

Language : English
Publication Date : 3/28/2024

Format : Softcover
Dimensions : 6x9
Page Count : 220
ISBN : 9781665757843
Format : Hardcover
Dimensions : 6x9
Page Count : 220
ISBN : 9781665757867
Format : E-Book
Dimensions : N/A
Page Count : 220
ISBN : 9781665757850

About the Book

The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.

About the Author

The author is a partner in Herbst Produkt, Santa Cruz, CA, which has won more design awards in the US, per employee, and has been honored by the Edison Foundation every year for the last 13 years. He holds 124 US patents in housewares, hardware, medical, and commercial products. He is a Fellow of the National Academy of Inventors and the recipient of the “Distinguished Professor” award from Northwestern University where he founded the Master of Product Design and Development Management program. Additionally, the author has served as an expert for the UN World Intellectual Property Organization, presenting his winning methods for the design and development of products both at the UN in Geneva as well as to individual organizations representing developing countries.