Action versus Reaction Management

About the Book

How does a guy who barely got out of high school before joining the Marines and never went to college become one of the most successful independent auto dealers in the world?

Gene Gorman tells you how in this book that is a must-read for salespeople, business owners, aspiring entrepreneurs, and anyone who loves reading an inspiring tale about an underdog who beat insurmountable odds to achieve success.

As a young Marine sergeant home from Vietnam, Gorman found himself living on the streets, addicted to alcohol, divorced, and bankrupt. It wasn’t until he confronted his underlying issues caused by post-traumatic stress disorder that he composed himself and tried selling cars.

He quickly became the number one salesperson for the fifth-largest dealership in the country. After that, he started his own training company, Gene Gorman and Associates, to teach others what he’d learned.

In this book, he shares his sales and management strategies, including how to implement your own Action versus Reaction Management plan and your own Action versus Reaction Selling system. He also reveals the Ten Steps to Success selling system and the nationally acclaimed Winning Edge prospecting and follow-up system.

About the Author

Gene Gorman, owner of Gene Gorman & Associates, a training company, has been a sales and management trainer and consultant for AT&T, General Motors, and Cox Broadcasting, and other leading corporations. He also leads one of the largest independent auto dealers in the country. He was retained by Old Dominion University to teach a “Boots to Business” course for returning veterans on how to start a business. He is also the author of You Had to Be There, which is a memoir of his miraculous life. He lives in Punta Gorda, Florida.