Basic Tips for Setting Up an Author Website

Study some of your favorite websites — as well as those of competing authors — before creating your own. Research the types of pages and information that are includes as well as what colors and design elements are used. Most author websites should include a home page, a book details page (one for each book you’ve published), book reviews, media appearances, an events calendar and a blog.

Choose your domain name wisely. The domain name should be short, easy to remember and logical. It's usually better to use your author pen name than the name of your book; you don't want to build a new site and following for each new title you publish. Use words that are easy to remember and simple to spell. If you usually have to tell people how to spell your first or last name, consider using an initial instead. It's possible that your top choice will already be registered by someone else, so be prepared to brainstorm multiple options and to get creative.

It's also important to consider keywords when creating your website. Without making your website's content rich with keywords, it will be less likely that your page will be found through search engines. If you are unfamiliar with keywords, think about how you use the Internet and what words you would use when searching for your book or another product. How would your target audience search for your book? Try to incorporate various keywords into the text of your website, specifically on the home page and opening paragraphs of other pages. Advanced users can utilize the metadata on each page of your website, which search engines use to organize their search results.

Remember, no one likes to visit a website with outdated or irrelevant information. Make your visitors come back again and again by keeping your site up to date and by making it easy to navigate. Information you may want to post on your website includes: upcoming events, appearances and signings; an interactive blog; book reviews; and contact information. Update frequently, keep your content timely, and never post anything that you are not comfortable disclosing to the general public.

Fill out the form to get your free publishing guide today.

 

Claim Your Free Guide Now!

As an author with ambitions to publish, you have more options than ever before. The free publishing guide Your Path to Publishing Success will show you the benefits of self-publishing with Archway Publishing, from Simon & Schuster and operated by Author Solutions.

  • Discover 5 ways Archway Publishing sets your book apart from the crowd.
  • Learn how Archway's helpful Concierge service will shepherd you through the publication process.
  • Explore the unique services Archway offers that no one else does.
Claim Your Free Publishing Guide

First Name

Last Name

Phone

E-mail

By clicking “Claim My Free Guide”, you are providing your electronic signature, voluntarily authorizing Archway Publishing and its affiliates to contact you using a manual or automated telephone dialing system and send you advertisement or telemarketing messages by email or text/SMS/MMS message to the address and phone number you have provided above. You are not required to agree to this in order to buy products or services from Archway Publishing. You certify that you are over the age of eighteen (18). You’ll get up to ten [10] messages per month. Standard message and data rates may apply. Click here to view our privacy policy.